OUR PHILOSOPHY

The Love Diamond Company was born following successes in luxury branded diamond retailing and precision diamond manufacturing.
Formed as a smart partnership with the aim of globalizing these successes,
The Love Diamond Company is single-mindedly focused on providing jewelry retailers with differentiated value propositions that make better business.

The building of mutually beneficial long-term partnerships is central to our company philosophy and the foundations of our beliefs revolve around the following:

Our Core Ideology

To better our customers' businesses by providing creative, researched and proven retail solutions that bring about better margins and inventory turns.

Our Core Values

1. Absolute Integrity - Trust, a prerequisite.
2. Transparent Meritocracy - no politics, only results.
3. Win-Win Partnerships with all - be creative to make 1+1=3.
4. Totally Passionate about Excellence - keep it fun learning and find a better way everyday;
set the benchmarks of tomorrow.
5. Family values - respect, commitment, care and compassion for all.

Our Core Purpose

To bring about not just enhanced profitability, but also the experience of pride and joy from business leadership.

Brand Concept

The Love Diamond concept revolves around the long established association of love and diamonds and taking that notion to new heights.
The product features, namely the cutting perfection, the hearts and arrows and the evident beauty all act to support a premium brand position that captivates the growing group of quality conscious customers worldwide.

The brand image and communications focus on creating the product benefit as ''he must really love me to give me The Love Diamond'', capitalizing on all the product features that signify love.

Ultimately, the goal and the envisioned future is to turn The Love Diamond into the UNIVERSAL ULTIMATE EXPRESSION OF LOVE ahead of all other luxury products.

WHERE THERE IS LOVE, THERE IS THE LOVE DIAMOND